Virtual Edge Communications is the #1 Producer, Retailer & Wholesaler of White Rock / South Surrey BC Postcards, Greeting Cards, Magnets & More

Virtual Edge Communications / Ric Wallace has been in business for over 37 years offering Photography, Drone Photography, Website Design, Graphic Design, Wall Art and promotional products. We have produced over 300 designs of postcards, greeting cards and over 200+ magnet designs for visitors to White Rock Beach / South Surrey British Columbia Canada. This makes us the #1 Producer, Retailer & Wholesaler of White Rock / South Surrey Postcards, Greeting Cards & Magnets. The total number of postcards we have printed is north of 600,000.

These are some of the current White Rock Beach & area POSTCARD retailers where we maintain the cards, meaning BEST SELECTION:

    1.– Buy Online – We ship worldwide
    2. The White Rock Beach Gallery – Waterfront Promenade Gallery – (weather permitting)
    3. Mr White Rock – Ric Wallace 604-259-0105 – VISA, MasterCard, Debit & CASH
    4. Beaches Swimwear 14885 Marine Drive, White Rock BC V4B 1C2
    5. Sunnyside Evergreen Pharmacy – 2397 King George Blvd. Surrey BC V4A 5A4
    6. Pier Souvenirs  – 14969 Marine Drive, White Rock BC V4B 1C3

NOTE: Some retailers will have limited POSTCARD selections due to space. Please support the above local businesses that support our efforts.

We also operate the White Rock Beach Gallery year round weather permitting. Some of our retailers have had sales in the thousands at the checkout for a single month with our postcards, greeting cards, and magnets. We have been able to track what people are buying, but through our sales at The White Rock Beach Gallery we get to see who are buying our products. This has been valuable information and product height or placement has taught us to place wildlife products at eye level for the children to tell their parents, “I want that!” Simply greeting people with Hi where are you from? helps repeat sales to people from the same region. Another successful sales pitch is to tell visitors that I have a magnet or postcard with your favorite color(s). With White Rock Beach, BC being a tourist destination for local & world visitors, we have increased sales every year knowing what they will want to buy. Simply watching what draws in potential customers and seeing what they buy is valuable information.

We also offer Photo Restoration services: see .  Other services or items produced are 3 pins, 3 Lucky coins, postcard packs, logos, business cards, stamps, stickers, T shirts, rack cards, conceptual drawings, posters, and more. 



Greeting Cards


Photo Prints

Poster Prints

Pano Prints

Canvas Prints

Acrylic Prints

HD Metal Prints


Virtual Edge Communications / Ric Wallace has produced a unique set of postcard sets (ONLY PRODUCTS ON THE MARKET) that documents the start of the Storm of the Century that took out the famous White Rock pier, the helicopter rescue and all the destruction that the 100-year storm caused.  Shortly after these were produced they were sold by the City of White Rock to help raise money for the reconstruction of the pier. Having taken over 1300 photos and videos of the storm, the images are sold on photo prints, wall art – metal prints, canvas, acrylic prints, magnets and greeting cards. Because of the success of the Storm of the Century postcard packs, we have assembled many other packs, such as: Sunrise pack, Sunset pack, Pier pack, Crow pack, Tourist pack, Bird pack, Animal pack and many others.



What is “The Virtual Edge?” Simply put… Your Unfair Advantage

What is “The Virtual Edge?”

Simply put…

Your Unfair Advantage

No matter what kind of business you have – big or small – you can get the unfair advantage we refer to as The Virtual Edge over competing businesses. We consider business a game and we play to WIN, in turn generating business for our clients. In business there are usually other companies wanting the same thing. We like to use the analogy of a sled dog team. There can only be one lead dog, as the other dogs are only following the lead. We like the lead dog view as he can see everything – the others are simply looking at dog BUTT.

Visit for more information and contact info. We cater to businesses worldwide. If you are in Newfoundland, Ontario, California, New Zealand — NO PROBLEM, we are only a click or email away.

The above image shows the last 100 visitors on

Virtual Edge Communications & are excited the visitors to our site have been increasing daily. The above map shows the last 100 visitors to the site. We even have visitors from Canada’s other coast on the Atlantic Ocean, in St John’s, wanting to see what is going on in White Rock Beach in beautiful British Columbia. Another site we run had over 500,000 visitors last year and recently as many as 14,000 visitors in a 3-day period. On we are logging visitors from Argentina, New Zealand, Sweden, Japan, etc.

If we can put White Rock Beach on the map, just imagine what we can do for you.
Through our parent company (the people that own all the toys we use), Virtual Edge Communications, we offer website design, digital photography, and digital video with professional titling and special effects. With our writing/editing/design services we offer the following: press releases, brochures, flyers, manuals/reports, newsletters, eBooks, resumes, and cover letters. We don’t simply cater to large companies; small businesses or even individuals wanting exposure can use our services.


We shoot more than just pretty sunrises and sunsets.

We photograph just about everything!

Click for larger viewartography-HDR-620


Promote White Rock Beach and your name / business / website to the WORLD. Ideal for hotels, motels, bed and breakfasts, real estate agents, restaurants, gift shops, dentists, or any business catering to tourists or newcomers to British Columbia. Using the White Rock name in your business name - get the goodwill of investing in your local neighborhood.

Our premium sponsored postcards are printed on a thicker whiter stock, standing out from other postcards on the market. Want to sponsor a custom postcard with colour theme, subject, view, etc? Contact Ric Wallace and he will come up with an idea. Below are samples sponsored postcards with text printed on 5,000 postcards. CLICK HERE to see all current postcards.

back-of-card-jose sample-text-post
New postcard designs (to be printed) are listed with a Read more button.

Sponsor and receive postcards to sell* for $1.50 or give away:

  • 5,000 postcards OPTION A for $750* 
    • You get 1,000 postcards
      • Sell for $1.75 (cost 75 cents each for the ones you receive) and make a profit of $1,000 ($1.00 each) directly from your advertising. 
      • 4,000 postcards will be sold online & though various retailers and at the beach* with your name on the back of the postcards.
  • 5,000 postcards OPTION B for $650* 
    • You get 500 postcards - giving you more exposure through the postcard network and saving $100 over OPTION A.
      • Sell for $1.75 (cost $1.30 each for the ones you receive) break even and netting FREE advertising & $225 Profit for your business.
      • 4,500 postcards will be sold online &  though various retailers and at the beach* with your name on the back of the postcards.
  • 5,000 postcards OPTION B for $550* 
    • You get 250 postcards - giving you more exposure through the postcard network and saving $200 over OPTION A.
      • 4,750 postcards will be sold online &  though various retailers and at the beach* with your name on the back of the postcards.
  •  10,000 postcards for $1,400*
    • You get 4,000 postcards
      • Sell for $1.75 (cost 35 cents each) and make a profit of $5,600 (1.40 each) directly from your advertising.
      • 6,000 postcards will be sold online & though various retailers and at the beach* with your name on the back of the postcards.
    • NOTE: Sponsored postcards sold through retailers, online or at the beach are non profit sharing; sponsors benefit by having their name on our products. Reprints have a minimum order of 5,000 as they have proven to be a good seller. There are other conditions that apply to sponsor a postcard. Contact Ric Wallace for details. Interested in postcards not under the brand? Ric Wallace can create one for you. Sponsored postcards can also be sold as greeting cards.

White Rock photographer Ric Wallace has produced over 300 White Rock Beach (more planned for 2018) and 50+ Wildlife of Canada postcard and greeting card designs. Due to increases in production costs and not wanting to raise prices in stores, he is seeking sponsors to help offset production and printing costs. Ideal for individuals and families wanting to have a memorial keepsake or businesses wanting a unique opportunity to maybe gain more recognition by having their business name and website purchased by local residents and tourists as keepsakes or to be mailed around the world.

You can sponsor a current postcard in need of a reprint or a new design. Interested sponsors with the highest sponsoring level will be given first choice.

Want to see and receive some samples or more info? Contact Ric Wallace.